Most of us get the logic behind eating with the seasons - tomatoes just taste better in summer - and as locally as possible. If you've ever compared English asparagus (when it's in season in the spring) to the imported stuff from Peru you'll know exactly what I mean.
And over the past few years top chefs, food writers, TV shows and the rise and rise of farmers markets have really educated us all about what's in season when, and the benefits.
So why are we all still happy to buy scentless, wimpy-headed roses from the supermarket all year round, even though you won't find them in your garden in December (well, not in a normal year, but this one's turning out to be so mild that I wouldn't be surprised!)?
And how come no one ever questions where their cut flowers have come from?
There are hundreds of British cut flowers out there and even more growers and nurseries dedicated to raising and selling them. But until we can raise the profile of buying British and buying in season, it's hard to see when supermarkets will get on board (the main place that most of us come into contact with flowers).
You can help the revolution by asking where your flowers came from next time you buy them, or better still, start buying flowers at farmers markets or direct from local flower farms - a quick Google search will tell you what's in your area.
At the supermarket, M&S and Waitrose are leading the way, and their British blooms are usually advertised with a Union Jack sticker.
Its time we appreciated our native flowers more, there are so many out there, like these lovely anemones from the Scilly Isles that I bought this week. Alstroemerias, kaffir lilies, ranunculus, brassicas, narcissi (and very soon tulips and hyacinths) are all coming into season. Seek out flowers that are 'grown, not flown'. They're scented, interesting and blooming gorgeous - so go and buy some!!