We believe in living, eating and growing with the seasons – and that means flowers that are seasonal, locally-sourced, and naturally vibrant.
Wild, wondrous and playful (a bit like us) - that's what wethink flowers should be. And British, whenever we can - we buy anemones and narcissi direct from the grower in Cornwall, lavender from Hampshire; and Dahlias from Sussex.
The result is bold, impactful and impressive, with a look that feels fresh, modern and of the moment (after all, you can't have a pedestal of peonies in December).
Founder and florist Alison Billenness was a magazine and newspaper journalist for 15 years, but a passion for gardening and all things flower-powered led her to study horticulture with the RHS, followed by floristry with the acclaimed Judith Blacklock in Knightsbridge, the Mary Berry of flowers. She has worked at the internationally renowned Moyses Stevens florists in Sloane Square and for hip east-London events and contract florist Rebel Rebel, and for hotels including Conrad St James and The Intercontinental at the O2 in Greenwich.
She started selling Christmas wreaths three years ago, having been taught by Petersham Nurseries' inspirational florist Thomas Broom-Hughes, and began running workshops and classes in 2014 in Blackheath and Lewisham. She specialises in local, seasonal and natural flowers - the kind you won't find in the supermarket - and buys British flowers wherever possible, to create a look that is wild and wondrous; fragrant and fabulous.
You can read more about our exploits and adventures in flowers on the Bloomologie blog.